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Market Surveys

As an experienced market research agency, Taiwan Trans provide both qualitative and quantitative researches and surveys for companies and organizations in need.

Our researches are customized as according to the different objectives and cases of our clients, and we are experienced in using a range of research techniques to support the conduct of such market surveys and investigations. We are confident that with our faith in professionalism and strong flexibility, our designed researches can help you gain solid understanding of the market for your advantages.


Qualitative Researches

The aim of a qualitative research is to provide an understanding of how or why things are as they are. Researchers tend to ask "why" and "how" questions in such researches in order to learn about an existing situation of phenomenon. 


*Research Methods
As qualitative researches have no fixed set of questions, it gives the researchers the chance to roam free to identify possible trends or characteristics that can explain a situation or phenomenon. It is thus important to choose the most appropriate research method in order to gather information on the desired topics. Examples of research methods for a qualitative research include: Focus groups, One-to-one interviews, Observations, Phone interviews, etc.

*Past Examples
Many of our clients are considering setting up a company here in Taiwan, but find it difficult to research about where to set up their branches as well as gathering information regarding rents and budget-planning. One company, in particular, had us carry out observations at a local mall to record the flow of customers going through the mall, as well as the type of customers to be found. 

Another company wished to import and sell a special product at Taiwan, but was unsure of the procedures needed in order to do so. Taiwan Trans thus helped them to research about the process of governmental registration and licensing application, ensuring that the client was able to promote and sell their products here at Taiwan.


Quantitative Researches

The aim of a quantitative research is to learn about how people feel or act against a certain phenomenon or situation, as well as dealing with numerical calculations and data collection. 


*Research Methods
The sample for quantitative researches are often of a large number, thus limiting the depth of the research with the limited resources and manpower to be invested within. Nonetheless, there are various methods to be used in quantitative researches, such as: Questionnaires (can take place in person, by post, over the phone, or online), Data processing, Research, etc.

*Past Examples
Companies and other organizations have come to us to conduct quantitative researches in Taiwan. For instance, a travel agency that has been entrusted by the Japanese Fukushima government came to us to conduct a large-scale questionnaire targeting Taiwanese high-schools to find out what are their perceptions of Fukushima after the 2011 Fukushima Daiichi nuclear disaster. 

A printing company also asked us to carry out a research on the market share of manufacturers in Taiwan, so as to support the selection and purchase of raw materials to lower costs of their products.


Here at Taiwan Trans, we fully understand the painful and gruesome process of setting up a company in a foreign country. That is why we also offer our clients marketing surveys and field investigations services for them to best plan where and what their business is to focus on. We can even plan and arrange a tour for you in Taiwan if you ever want to conduct the investigation in person. Whatever are your needs, we can find a way to help you out with our faith in professionalism.